Bus 642 Week1 - 1544 Words

Assignment 1 Ashford University Business Research Methods amp; Tools BUS 642 Dr. Raj Singh Assignment 1 What is business research? Why should there be any question about the definition of research? In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the†¦show more content†¦These may include surveys sent to both types of associates in order to determine motivational forces behind selling. While information is gathered, action is not instantaneous. However, the data may be used in the future. The idea is to find the thought patterns behind the action of an individual. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives? In order to make the decision on a motivation program, a manager must first use business research in order to determine the needs of the associates. While an in-house motivational program may appear to be more cost effective, this may not be the case if the program does not meet the end goal. Therefore, goals must be defined before the decision is made. A survey of motivational actions or education must be compiled to determine the needs of the staff. At this point, the manager must make the decision if the resources necessary are housed within the firm. Merely having a trainer may not be enough if the trainer does not have the education to teach the motivational course. As well, there must be room and allotment time within the firm. A benefit may be that the training can be staggered as to not totally shut down production; however, if a conference room needs to be rented this would no longer be as cost efficient. Similar